Questions, answered.

World Class Manager is a management development programme from the Global Growth Institute. It wraps three parts around every manager: the Course (24 CPD accredited modules across two series), World Class Coach (an AI coach available 24/7) and the Community (livestreams and new research). It is built on ten years of insight from more than 250,000 managers in over 50 countries.

Managers at every level, from people stepping into their first management role to experienced managers preparing for senior leadership. Organisations license it for their managers, usually through HR, L&D, the COO or the CEO, and individuals can buy it for themselves.

World Class Manager was founded by Wayne Clarke, author of How to Become a World Class Manager (Kogan Page). It is part of the Global Growth Institute (GGI Partners Limited), based at The Harley Building, 77–79 New Cavendish Street, London W1W 6XB. The programme is delivered by consultants and partners across five continents. Meet the team

More than 1,000 organisations in over 50 countries, across the public, private and third sectors. They include HSBC, the BBC, the NHS, the University of Oxford, UCL, the UK Government, LNER, Aldermore Bank, ACCA, the Metropolitan Police, the Royal College of Physicians and The Salvation Army.

Three things. It is a system, not a course: education, AI coaching and current thinking work together around the manager at every hour of the day. It is built on evidence: ten years of data from 250,000+ managers and more than 500,000 written manager reflections. And it is honest about results: we publish matched start and end confidence ratings, our method, and what the evidence does not show.

Yes. Managers in more than 50 countries use it, from London and New York to Johannesburg, Istanbul, Riyadh, Cairo, Hong Kong and Ulaanbaatar, and it is delivered in seven languages. Organisations rolling out across several countries can do so through our Enterprise option.

24 modules in two series. Series 1, Foundations: 21st Century Management; Optimising Your Time; Inspiring Appraisals; Great Goal Setting; Improving Communication; Better Meetings, Better Results; Understanding Our Customer; Managing Up; Developing Me, Developing My Team; Creating A Stand Out Team; Presenting With Presence; Being A Strategic Leader. Series 2, Advanced: Engaging Your People; Coaching Your Team; Feedback Skills; Delegation for Leaders; Influence for Success; Managing Conflict; Difficult Conversations; Manager to Leader; Emotionally Intelligent Leadership; Resilience and Wellbeing; Managing Change; Being the CEO. See what is inside each module

Series 1 builds the foundations: how world class managers think and behave, set goals that align with strategy, run meetings that matter, hold great one to ones and bring out the best in their people. Series 2 takes managers further, into the advanced skills senior leaders need from them: delegation, coaching, feedback, difficult conversations, conflict and change, with a strong thread of emotional intelligence and resilience throughout.

Around an hour. Modules are built from bitesize video, so managers can learn in short sessions around their working week and go at their own pace.

Bitesize video built around real management situations, editable workbooks managers take straight into their next one to one, reflection prompts that turn learning into action, and a CPD assessment. Managers rate their confidence in the module's core skill at the start and again at the end.

Yes. Every module is CPD accredited, and managers receive a CPD certificate on completion.

Yes. The course and World Class Coach work on your phone or laptop, so a module can fit into a train journey or the ten minutes before a team meeting.

Yes. The three module Workplace Wellbeing series was built with Lancaster University. Organisations can add it to the Complete plan, making 27 modules (£518 per manager per year, excluding VAT).

Yes. When you roll out World Class Manager we align the programme to your strategy and map modules to your goals. Foundations covers the twelve Series 1 modules; Complete covers all 24.

An AI coach grounded in the World Class Manager method and more than 500,000 manager reflections. It has four rooms: Your Challenges, to think through whatever is on your plate; Your Stakeholders, to rehearse the conversations that matter; Your Career, to map your next move; and Your Self, a ten question manager profile. Every commitment you make lands in Your Action Plan. Meet World Class Coach

Yes. The Coach is part of the system, not an add-on. Every World Class Manager plan includes it for every enrolled manager, and it is included when you buy for yourself. On its own it costs from £95 for 90 days, £145 for 180 days or £195 for 12 months, VAT included.

No. If your organisation buys your seat, it can see that you have activated it. It never sees what you discuss, your manager profile or your Action Plan.

Choose the conversation you want to practise and decide how the other person will play it: open, realistic or tough. The Coach steps into character and stays there until you step out, then gives you specific feedback grounded in the method. If you get stuck, ask for a whispered hint.

The Coach is powered by Anthropic, selected for frontier capability and a safety-first approach. The World Class Manager method is held as encrypted secrets and injected at runtime, never written into the app.

Any hour of any day, on your phone or laptop. There is nothing to install: it works in the browser on mobile and desktop. No booking and no waiting.

Yes. World Class Coach is available in seven languages.

Unscripted, in-depth conversations recorded live with CEOs, CFOs and thinkers. There are two series: Ideas, data and the future of management (World Class Manager originals and research sessions) and The journey to the top job, made with ACCA. Watch the livestreams

Yes. Every episode is free to watch on our livestreams page, and the livestreams are part of every World Class Manager plan.

Guests include Kamel Abouchacra, CEO of Crowe Global; Colin Field, CEO of Saffron Building Society; Lorenzo Chan, CEO of Pioneer Insurance; Alison Brogan, CFO of Bidcorp UK; Martha Harvey-Jones, Co-CEO of Leathwaite; author and former Metropolitan Police commander John Sutherland; culture authorities Stef du Plessis and Steve Simpson; and Dr Hayk Hakobyan, CEO of InsightGenie. Episodes are hosted by Wayne Clarke.

Regular insight on LinkedIn and new findings from our own research, such as our study of 1,850 managers across 24 organisations. Read the research

An annual licence per manager: £369 for Foundations (12 modules), £479 for Complete (24 modules) or £518 for Complete with Wellbeing (27 modules). Or one unlimited licence for your whole organisation: £33,000, £50,000 or £55,000 a year. Organisation prices exclude VAT, and World Class Coach and the community are included. See pricing

For Foundations from 90 managers, for Complete from 105 and for Complete with Wellbeing from 107. The slider on our pricing page shows the point for your numbers.

Yes. Buying for yourself is a single payment for 12 months access: £369 for Foundations (12 modules) or £479 for Complete (24 modules), VAT included. World Class Coach and the livestreams are included. Buy for you

No. You pay once for 12 months access, and nothing renews automatically.

Foundations is Series 1: the twelve modules every manager needs, from goal setting to one to ones and meetings. Complete adds Series 2: twelve advanced modules covering coaching, feedback, delegation, conflict, difficult conversations and change.

Prices for individuals buying for themselves include VAT. Organisation prices exclude VAT.

No. Every licence runs for twelve months, for individuals and organisations alike.

Tell us about your team and we will send a tailored proposal within one working day, including implementation support and reporting. Organisation plans are invoiced.

Yes. Ask us for a proposal and we will set up and invoice your organisation. Ask us for a proposal

Yes. Email Rose at rose@the-ggi.com and we will set you up with a module to experience yourself, so you can decide on the evidence.

Per person, per year, excluding VAT: World Class HR £449, World Class Cultures £449, World Class Change Leader £209, Work, Health and Wellbeing £199 and World Class Emergency Services £219. Each is also available as an unlimited package for your organisation. World Class Home Life starts from £20 per employee for organisations. See the full price list

Most organisations are live in four weeks. We follow five steps: choose your format; align to strategy, mapping modules to your goals; launch, with a live virtual launch for your people; track progress, with participation reports every six weeks; and award and embed, with CPD certificates and impact data.

Three. Fully online: the full curriculum, self-paced, ready from day one. Blended: digital learning combined with live workshops and bespoke webinars tailored to your priorities, the format clients see the strongest results from. Coach supported: the curriculum paired with experienced World Class Manager coaches, best for senior leaders and high potentials.

Very little. The heavy lifting is ours: we align the programme to your strategy, launch it with your people and report progress every six weeks. You also get a project manager's guide.

Participation reports every six weeks, plus CPD certificates and impact data. If you want to track an operational measure, such as time to fill a vacancy, escalation volumes, meeting load or voluntary turnover, we can design the measurement with you before the programme starts.

Yes. Bespoke content, your branding and multi-country rollouts are available through World Class Manager Enterprise. Talk to us about Enterprise

Yes. Our clients include the NHS, the UK Government, the Metropolitan Police and local councils. World Class Government, led by Wayne Clarke and Fiona Ryland, is built for public sector management. Explore World Class Government

From a single manager to your whole organisation. Organisations pay per manager, or move to one unlimited licence once that is better value.

In the World Class Manager data it does. Across ten case study organisations in ten sectors, average manager confidence rose from 73% at the start of each module to 95% at the end, across 17,254 matched ratings from 1,889 managers. Across all 177 organisations in the matched data it rose from 71% to 94% (28,460 ratings from 3,397 managers). Read the case studies

At the start of each module, every manager rates themselves on the module's core skill. At the end of the module, they rate their confidence again. Both ratings are turned into a percentage of the top of the scale, matched for the same manager and module, and averaged. The score is self-reported: it shows how managers rate themselves, not business outcomes.

Yes. Every one of the 35 organisations with 15 or more managers in the matched data saw a rise in average confidence, of between 16 and 34 points.

Yes. Ten anonymised case studies cover financial services, manufacturing, mental health care, energy and utilities, local government, community pharmacy, food and fresh produce, laboratory diagnostics, digital publishing and hospitality. See all ten

World Class Manager records are pseudonymised and client data is confidential, so each case study names the sector and region only. Quotes are verbatim, with no names, and are shortened only where marked.

In a study of 1,850 managers across 24 organisations, only 25% often challenge bad behaviour in a meeting. 97.5% care about their customers' experience, but 55% spend time with their customers. 90% say they have made feedback safe, but 56% actually go and ask for it. See all five findings

We asked 4,712 managers across 24 organisations what they did differently after each module. On arrival, 44% say they spend most of their time firefighting, 60% say they need to delegate more and trust their team, 76% say they can make their meetings more effective and 44% say they need to spend more time thinking than doing. Their answers show, in their own words, how those habits changed. Read the productivity return

No. A management programme cannot honestly be tied to an uplift in sales or a reduction in cost, because too much else moves at the same time. We show which behaviours change and how consistently, and we would rather design the measurement with you than claim a number we cannot stand behind.

GGI Partners Limited, trading as Global Growth Institute and World Class Manager, registered with the Information Commissioner's Office under registration number ZA265528. Where your employer provides World Class Manager, it is usually the data controller and we act as its processor. Read our privacy policy

No. Our AI tools do not retain your conversations. Your Action Plan is saved privately in your own browser, and a summary is only emailed when you ask for one, to the address you enter.

If you buy online, payment is handled securely by Stripe, our payment provider. We do not see or store your full card details.

Yes. Our security explainer sets out how World Class Coach is deployed, where data lives and how it is protected, and you can request a security review. Larger deployments run in their own isolated service, with a formal Data Protection document. Request a security review

World Class HR: 10 modules for HR professionals, built on insight from 100,000+ managers. World Class Cultures: 10 modules built on the UGRs® framework from Steve Simpson and Stef du Plessis. World Class Change Leader: 7 modules with faculty Jennifer Bryan and Lou Robey. World Class Government: public sector management, led by Wayne Clarke and Fiona Ryland. World Class Home Life: 8 psychology-led wellbeing modules for employees, families and schools. World Class Emergency Services: 16 modules for police, fire and ambulance leadership.

Rio is a free AI thinking partner for HR, L&D and OD professionals, grounded in our work with 250,000+ managers and 1,000+ organisations. Bring it the question you would take to a peer in the same role at another organisation. Talk to Rio

A short, honest conversation that builds a personalised development pathway across five programmes and more than 50 modules, then emails it to you. It is available in English, Arabic, French and Spanish. Take the free diagnostic

Yes. How to Become a World Class Manager by Wayne Clarke, published by Kogan Page, is the framework behind every World Class Manager programme. It has been an Amazon Top 100 MBA bestseller three years running, and the Arabic edition is published by Jarir Bookstore. Buy on Amazon

Your receipt arrives by email straight away, and we send your login details for the course and World Class Coach within one working day. Then start your first module, open the Coach and join the next livestream.

Go to the course login page, or use Log in at the top of any page on this site.

Book thirty minutes with a senior member of the team, using real scenarios your managers face. Book a demo

Email manager@the-ggi.com, call +44 (0) 207 947 4105, or visit us at The Harley Building, 77–79 New Cavendish Street, London W1W 6XB.